Location still image
Images of three different editions of the new V40, with a total of 74 location still images of which 48 were of full car exteriors, 19 were of car exterior details, and seven were of car interior with outdoor exterior
For the launch of the Volvo V40, we created a series of images that convey the car’s multi-faceted character and flexible practicality. By doing so, we helped Volvo bridge the gap between the ideas they wanted to express and the experience they strive to deliver for small family car users.
The car’s features are all conveyed in the hero, range, lifestyle and PR images – however they also characterise diverse background elements, outdoor hero locations and the many exterior detail images.