Volvo S90/V90 R-Design
Volvo’s R-Design series is characterised by a classic, sporty attitude. This is reflected in how the car is communicated, with added focus on harder lines and a more aggressive look. As was the case with our Volvo V90 Cross Country project, the key factor in terms of image production was balancing the specific aspects of the product sales version with the Volvo brand’s general aesthetics of Scandinavian sophistication and design consciousness.
In our role as visual communicators, we put extra focus on ensuring key design features were presented in the right way. By doing so, the defined creases on the hood, sharp, angled surfaces on the front bumper and other sports inspired design elements were able to convey the desired character.