Friday
May042012
It felt good to meet spring in a sunny Munich
Friday, May 4, 2012 at 15:16 The real time visualisation exhibition was great. A lot of new things to look at. The fashion, sport and luxury goods sector are facing a shortening lifecycles. Some of the products that can be used during the design and development phase was really cool.
A scanner that could reflect any material on a real physical shoe was impressive.
Adidas told us how they are using virtual products. 3D design, development, sampling & sell-in to sell through on the basis of a product example.
The big thing is the automotive industry. It was fascinating to hear about and see how BMW, Toyota, Volkswagen and GM are using real time technology to speed up the development in all phases, from design to marketing material.
Always nice to meet up with people, other collegues, Volvo and Scania people.
Well, we meet again next year.



