Entries in Photoshop (6)
They seem to have found some good image processing stuff here, just listen to the crowd in this presentation from the Adobe MAX 2011 conference! The first crowd wow is at 1:19.
Gold is expensive, and quite hard to come by. And on top of that, even if you can get your hands on two fine bars, it's quite hard to photograph. CGI to the rescue! Gold bars are formed by pouring molten gold in a open cast, this process makes the bottom of the ingot organic in it's feel, and highly imperfect. Marcus got this little project on his desk, he used Mudbox to model the organic feel of the raw gold. He then imported the bars into Maya and designed a shader with a dark material and high reflection. A bump map made the rest. The Stamp on top is the ancient alchemy symbol for gold.
Mats then used the render as a part of this ad made up from 6 individual images, 3 of which were video frames. The ad ran in several media, today 28:th of june in GP.
The ad features Karlsborgs fortress in the middle of sweden, where the gold reserve was to be kept in times of war during the 19th century.
Customer: Karlsborg Turism