Bloghttp://www.mfx.se/blog/Mon, 10 Sep 2012 09:27:43 +0000en-USSquarespace V5 Site Server v5.13.156 (http://www.squarespace.com)Volvo FH Gone GoldMFXMon, 10 Sep 2012 09:02:16 +0000http://www.mfx.se/blog/2012/9/10/volvo-fh-gone-gold.html654419:7633649:28445210

Just in time for it's release we produced a solid gold version of Volvo's brand new truck. Luckily the price for gold is today around one thousand, seven hundred, and thirty-three US dollars less expensive in CGI!

See more of the new FH on volvotrucks.com

]]>http://www.mfx.se/blog/rss-comments-entry-28445210.xmlPhotograph or CGI?MFXWed, 29 Aug 2012 09:08:06 +0000http://www.mfx.se/blog/2012/8/29/photograph-or-cgi.html654419:7633649:26126854

In an attempt to cut costs and have more creative freedom, IKEA is pushing toward CGI rather than photography. Read more about it on wall street journal.

]]>http://www.mfx.se/blog/rss-comments-entry-26126854.xmlVolvo V40 Safety Cageproductionvolvo carsJessicaMon, 28 May 2012 08:03:24 +0000http://www.mfx.se/blog/2012/5/28/volvo-v40-safety-cage.html654419:7633649:16469786One of our latest production together with Volvo and SCP.

]]>http://www.mfx.se/blog/rss-comments-entry-16469786.xmlIt felt good to meet spring in a sunny MunichofficetechnicalMFXFri, 04 May 2012 13:16:30 +0000http://www.mfx.se/blog/2012/5/4/it-felt-good-to-meet-spring-in-a-sunny-munich.html654419:7633649:16123772The real time visualisation exhibition was great. A lot of new things to look at. The fashion, sport and luxury goods sector are facing a shortening lifecycles. Some of the products that can be used during the design and development phase was really cool. 

A scanner that could reflect any material on a real physical shoe was impressive.
Adidas told us how they are using virtual products. 3D design, development, sampling & sell-in to sell through on the basis of a product example. 

The big thing is the automotive industry. It was fascinating to hear about and see how BMW, Toyota, Volkswagen and GM are using real time technology to speed up the development in all phases, from design to marketing material.

Always nice to meet up with people, other collegues, Volvo and Scania people. 
Well,  we meet again next year.

 

]]>http://www.mfx.se/blog/rss-comments-entry-16123772.xmlWe are at RTT Excite in MunichtechnicalJessicaFri, 27 Apr 2012 07:41:39 +0000http://www.mfx.se/blog/2012/4/27/we-are-at-rtt-excite-in-munich.html654419:7633649:16021792We are in Munich at RTT Excite a summit for trends in visualization. We are summing up next week with more reflections and pictures. Read more at rttexcite.com

Outside the exhibition hall.The exhibition hall, waiting for the first demo display.

]]>http://www.mfx.se/blog/rss-comments-entry-16021792.xmlAll new Sony Xperia Ujobsproductionsony ericssonJessicaWed, 18 Apr 2012 06:50:57 +0000http://www.mfx.se/blog/2012/4/18/all-new-sony-xperia-u.html654419:7633649:15894747

Latest production: A lot of variants of images with Sony, watch the gallery at sonymobile.com

]]>http://www.mfx.se/blog/rss-comments-entry-15894747.xmlEaster Greetings Images in CGIproductionsony ericssonJessicaTue, 10 Apr 2012 12:15:16 +0000http://www.mfx.se/blog/2012/4/10/easter-greetings-images-in-cgi.html654419:7633649:15785445The Image is in CGI of course and created by MFXSpecially made greeting to our client Sony Ericsson

]]>http://www.mfx.se/blog/rss-comments-entry-15785445.xmlWe check into Adobe Photoshop CS6PhotoshopretouchtechnicalJessicaThu, 29 Mar 2012 07:51:27 +0000http://www.mfx.se/blog/2012/3/29/we-check-into-adobe-photoshop-cs6.html654419:7633649:15637305A new version of Adobe Photoshop will be released later this year. To prepare for this, Adobe recently released a beta version of Photoshop CS6, free to download! 
We've tried it out for a couple of days and so far found some things we like. Importing all previous setting is really smooth as always, and the interface can now be adjusted from light to dark to almost black. The new Crop tool borrows heavily from Adobe Lightroom and takes some getting used to, but the automatic selection of interpolation is nice.
Among the new features there is one seldom mentioned or noticed is one we really like; The ability to work with one file while saving another. This feature is a major leap forward in usability when working with large files on a daily basis, where saving times can grow to be a huge factor.

Read more about the release at engadget.com Free download of the Beta Version at Adobe Labs

 

]]>http://www.mfx.se/blog/rss-comments-entry-15637305.xmlArt at MFXofficeJessicaTue, 27 Mar 2012 13:05:15 +0000http://www.mfx.se/blog/2012/3/27/art-at-mfx.html654419:7633649:15611697If you are wondering about the art on our walls you should know it's all created by Mats and Thomas here at MFX. Quite impressive actually, and if you are interested in buying some you're welcome. 

Mats in action

]]>http://www.mfx.se/blog/rss-comments-entry-15611697.xmlWe like VueproductiontechnicalvueJessicaThu, 15 Mar 2012 14:36:49 +0000http://www.mfx.se/blog/2012/3/15/we-like-vue.html654419:7633649:15445289
Basically we can build any digital landscape we want to in Vue, and in addition we can also render a 360 hdri-image of that environment that we later use to light the product that we want to  put in our Vue rendering.
Recently we’ve been working on several projects where we needed to produce/create digital nature elements, that means stones, rocks, trees and more. To achieve this the best way possible we are using a landscape generator named Vue. The easy interaction between Maya and Vue has been one of the many pros, but maybe the Eco-System feature is the most important. This allows us to render million unique instances of trees, bushes and stones at the same time, something you can’t achieve in any other 3D software.
Be sure to check in our efforts very soon on the blog.


Read more about Vue 10 Infinite at the supplier www.e-onsoftware.com

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