Volvo FH Gone Gold

Just in time for it's release we produced a solid gold version of Volvo's brand new truck. Luckily the price for gold is today around one thousand, seven hundred, and thirty-three US dollars less expensive in CGI!

See more of the new FH on volvotrucks.com

Photograph or CGI?

In an attempt to cut costs and have more creative freedom, IKEA is pushing toward CGI rather than photography. Read more about it on wall street journal.

Volvo V40 Safety Cage

One of our latest production together with Volvo and SCP.

It felt good to meet spring in a sunny Munich

The real time visualisation exhibition was great. A lot of new things to look at. The fashion, sport and luxury goods sector are facing a shortening lifecycles. Some of the products that can be used during the design and development phase was really cool. 

A scanner that could reflect any material on a real physical shoe was impressive.

Adidas told us how they are using virtual products. 3D design, development, sampling & sell-in to sell through on the basis of a product example. 

The big thing is the automotive industry. It was fascinating to hear about and see how BMW, Toyota, Volkswagen and GM are using real time technology to speed up the development in all phases, from design to marketing material.

Always nice to meet up with people, other collegues, Volvo and Scania people. 

Well,  we meet again next year.

We are at RTT Excite in Munich

We are in Munich at RTT Excite a summit for trends in visualization. We are summing up next week with more reflections and pictures. Read more at rttexcite.com

Outside the exhibition hall.The exhibition hall, waiting for the first demo display.